Sharon Keefe Sharon Keefe

Sales Leads Without Follow-up = Lost Revenue

When the first reply becomes the finish line, sales performance collapses. Our newest direct booking study uncovers a hard truth in the vacation-rental industry — teams respond quickly, yet almost no one actually closes. Read more to find out if your team is slipping into the same costly mistake.

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Sharon Keefe Sharon Keefe

10 Essential Steps to Protect Your SEO When Launching a New Website

Even a flawless website launch can tank your traffic if your SEO foundation isn’t solid. Want to know why this happens—and how leading vacation-rental brands avoid it? Read our blog post on how to avoid common pitfalls most property managers make when launching a new website.

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Sharon Keefe Sharon Keefe

Speed Is Not Service: What Our Research Revealed About the Lost Art of Discovery

When speed becomes the only metric of success, service quality suffers. Our latest national secret-shopping study reveals a growing problem in the vacation-rental industry — teams reply faster than ever, yet true guest connection is disappearing. Discover why quick responses aren’t closing bookings — and common pitfalls to avoid to stay ahead of the rest.

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Sharon Keefe Sharon Keefe

VRBO’s Premier Host Update Raises the Stakes

VRBO is preparing to roll out sweeping changes to its Premier Host criteria. Here’s what’s coming, what it could mean for your business, and the steps you can take to stay one step ahead of the competition.

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Sharon Keefe Sharon Keefe

5 Ways To Make Your Vacation Rental Site AI-Friendly – And Guest-Ready

Travelers today expect speed, clarity, and convenience from the very first click — and your vacation rental website has to deliver. A polished design isn’t enough anymore; it needs to be optimized for AI search, mobile booking, and instant guest confidence. Discover five practical ways to make your vacation rental site more AI-friendly and guest-ready, so you can stand out before travelers scroll past.

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Sharon Keefe Sharon Keefe

Building Sustainable Business Through Direct Bookings

OTAs may offer convenience, but they also create dependency — eroding margins, trust, and long-term stability. This blog breaks down why direct bookings matter more than ever, how they strengthen guest relationships and owner confidence, and the simple steps vacation-rental companies can take to build a business that lasts.

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Sharon Keefe Sharon Keefe

Owner Relations Make (or Break) Your Revenue Strategy

As a vacation rental property manager, you know market conditions can shift overnight - what works one month may stall the next. The real advantage isn’t just in clever pricing rules, but in how quickly you can act. Discover how strengthening owner relationships can give you the flexibility and speed to adapt before opportunity passes.

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Sharon Keefe Sharon Keefe

Get Ready For 1099 Season

As the year draws to a close, it's time to gear up for the 1099 season. Whether you're a seasoned pro or a first-time filer, we're here to help you navigate the complexities of tax reporting.

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Sharon Keefe Sharon Keefe

Do I Really Need Search Engine Optimization For My Website?

While listing platforms like Airbnb and Vrbo are valuable for reaching a broad audience, having your direct booking website is equally important. To make your direct booking website a success, you need more than just an attractive layout and compelling property listings.

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