VRBO’s Premier Host Update Raises the Stakes
Beginning January 1, VRBO’s Premier Host status will no longer be measured at the account level — it’s moving to the individual listing level.
On the surface, this is a win: your best-performing properties can finally shine without being dragged down by weaker ones. But the flip side is that those weaker listings will now be fully exposed — and your competitors have the same opportunities to capitalize on. The playing field is more competitive than ever, and property managers who consistently deliver on guest experience, reviews, and communication across all of their homes will be the ones who stand out.
The New Premier Host Criteria
Each listing must now meet the following standards:
Acceptance Rate: 99% or higher
Owner-Initiated Cancellations: 0%
Average Review Rating: 4.6+ (up from 4.4)
Review Count: At least 5 reviews
The hardest hurdle? Reviews — both volume and rating average. Many managers underestimate this, largely because it feels outside their control. That’s where a structured review management process makes all the difference.
At VRM Advocate, we work with property managers to put these systems in place — ensuring reviews are requested consistently, guest experiences are supported at every stage, and each property has the best chance to qualify.
Why It Matters
This shift raises the stakes across the board:
Easier to Qualify Individually – Strong listings can earn the badge on their own.
Easier for Competitors Too – Even smaller operators can now compete head-to-head.
Increased Visibility Pressure – Guests trust the badge, and those without it risk falling behind.
It’s no longer about simply qualifying — it’s about qualifying faster and more consistently than your competitors.
Reviews Are the Deciding Factor
The tightened 4.6 review threshold means review management must be proactive. This is where strategy meets technology. Some PMS systems now have the capacity to push reviews from direct bookings into VRBO via API, which gives managers a serious edge:
More Reviews Feeding In – Direct stays now contribute to VRBO ratings.
Faster Qualification – Even slower-booking listings can reach the 5-review minimum quicker.
Competitive Pressure – Those without this functionality risk falling behind.
In short, reviews are now both a service game and a systems game.
A Multi-Touchpoint Review Strategy
Consistently hitting VRBO’s new standard takes more than good service — it takes structure. Great reviews often start before a booking is confirmed, when a guest first inquires about a property or the area. Strong lead management and guest service systems ensure those early interactions set the right tone for the entire experience.
From there, a simple, multi-touchpoint strategy can help turn great stays into 5-star reviews:
After Booking: Send a warm welcome and make yourself available for questions.
Pre-Stay: Reconfirm details and set expectations for a seamless visit.
Check-In: Make arrival effortless; small touches (like a welcome note or treat) leave a lasting impression.
Mid-Stay: Check in to ensure everything is on track and resolve issues early.
Check-Out & After: Thank guests, invite them back, and politely request a review. Follow up if no reviews are left within a week.
By managing every stage of the guest journey — from the first inquiry through departure — property managers not only boost review volume and quality but also build the trust needed to secure Premier Host status.
The Bottom Line
Premier Host status is now within reach for everyone — which means your competitors can earn it just as easily as you. The difference will come down to execution and technology. Property managers who deliver 5-star experiences, communicate proactively, and leverage PMS integrations to maximize reviews will be the ones who stand out.
VRBO’s shift to listing-level evaluation isn’t just a policy change — it’s a competitive reset. In 2026, Premier Host status won’t just be a badge. It will be a true competitive advantage.
Let’s Talk About Boosting Your Reviews
This is where we come in. We work with property managers to refine operations, strengthen guest communications, and implement proven review strategies that drive higher ratings and more volume. Discover how our approach can drive growth and elevate your vacation rental business.
To stay ahead of this reset, action can’t wait. Reach out to VRM Advocate today and put the right strategy in place before the update goes live.