Where Experience Meets Expertise
Welcome to VRM Advocate — Our dedicated team of consultants is making waves in the industry by actively participating in a series of enlightening webinars & podcasts. In this dynamic landscape, staying updated and sharing knowledge is paramount. We are fortunate to be invited to participate in industry webinars, on topics that we each hold near & dear to our hearts.
Latest Insights
"Knowledge is power, but knowledge shared is power multiplied." - Robert Noyce
AI Isn't Replacing Revenue Managers — It's Changing Them
Meg Park joins Kyle Driskell on RevLabs Pulse to talk through where AI actually helps in revenue management — and where human judgment still wins. The conversation covers shifting guest behavior, the automation/strategy balance, and what separates good revenue managers from ones AI can't touch.
Revenue Management Webinars
Revenue management is the sphere we're most often invited to speak on — and for good reason, since it's where pricing decisions, marketing, and guest demand all collide.
These conversations cover how our team approaches AI's role in modern revenue strategy, the metrics that actually matter day-to-day, and the tactical moves that separate a good revenue manager from a great one. Featured alongside PriceLabs, Beyond, Key Data, and Thanks For Visiting.
Your 2026 Revenue Playbook
In PriceLabs’ November 2025 Masterclass, Meg Park and Aaron Addison of the VRM Advocate team break down the industry’s current landscape and the revenue strategies needed to win in 2026.
Their takeaways were sharper than most companies are ready for—watch to see what you might be missing.
10 Tasks For Successful Revenue Management
A snackable sized video made in conjunction with Key Data.
In this video, you will learn the 10 tasks you should be completing daily, weekly or monthly for optimal success in revenue management.
Metrics That Matter For Revenue Managers
A snackable sized video made in conjunction with Key Data. With over 40 different metrics to review in your Key Data account, how do you know which are important and which you can take action on. Check out this snackable video that helps identify key metrics.
How To Price Your Properties For Success
A podcast made in conjunction with Thanks For Visiting. Want to learn more about Revenue Management vs. Dynamic Pricing? Listen to this podcast for more info!
The Revenue Management Funnel
A webinar made in conjunction with Beyond. How can you learn to scale up your revenue management practices when you grow your company from 1 property to over 20. Watch this video for tips & tricks.
Webinars for Operations & Growth
Beyond pricing, this is where the business itself gets built. These conversations dig into onboarding new properties without losing momentum, scaling support as a portfolio grows, and the leadership mindset that holds it all together as a company matures. Featured alongside Guesty, Breezeway, PriceLabs, and Thanks For Visiting.
Support that scales: Turning support into sustainable growth
Join Sharon Keefe at VRM Advocate & Michelle Marquis at Guesty to learn why scalable growth starts with the right PMS support model, and how strong technology partners enable faster issue resolution, smarter decisions, and better operational outcomes as portfolios grow.
Scaling a Profitable Short-Term Rental Business
Watch as Sharon Keefe sits down with Thibault Masson of PriceLabs to share how she built and scaled her short-term rental business—and how she’s navigated the industry’s rapid changes. Her perspective is refreshingly real and packed with lessons you won’t want to miss.
Simplify New Property Onboarding: Expert Tips For Scaling Your Business
A webinar made in conjunction with Breezeway. Adding a new home to your portfolio is always exciting, but onboarding the property can be complex and time-consuming. However, with the right strategies and expert guidance, you can simplify the process and develop a successful long-term partnership.
Tactical Things You Can Do To Raise Revenue
A podcast made in conjunction with Thanks For Visiting. Are you being compensated for all of the services you are providing? This webinar can help you find how to make this happen.
Why Raising The Bar Matters
A podcast made in conjunction with Thanks For Visiting. Never settle…always strive for more. Sharon tells us why it is important to always remember to raise the bar you have set for yourself, your team & your company!
Different Worlds, Same Mission
A podcast made in conjunction with Thanks For Visiting. A lot of people think of short term rentals as a new, crazy thing. But if you think about it, people have been doing this kind of thing all the time in vacation spots.
Good Ideas Deserve a Bigger Room
Every conversation on this page started with a question worth exploring — and we're always looking for the next one. If you're a partner with a platform for that kind of thinking, or a property manager ready to put it into practice, let's start the conversation.